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Thu, 24 Aug



Connect@AHK - Success Factors for Market Penetration and Business Growth

Come to this joint iGABA and AHK event to learn about market penetration and business growth, and connect with industry experts at Mazars.

Connect@AHK - Success Factors for Market Penetration and Business Growth
Connect@AHK - Success Factors for Market Penetration and Business Growth

Time & Location

24 Aug 2023, 7:30 am – 9:30 am

Mazars, Level 11/307 Queen St, Brisbane City QLD 4000, Australia

Creating Future Histories

Success factors for market penetration and business growth in Australia

Expanding into international markets presents a wealth of opportunities for organisations seeking growth and global reach, but also challenges. Once an organisation is established in a new market, the crucial task of market penetration begins. This involves establishing a foothold, gaining market share, and increasing brand awareness. Challenges may arise, such as fierce local competition, regulatory complexities, and adapting products, services or negotiations to meet local preferences and needs.

Australia’s business landscape, seemingly like Europe, can present itself with unexpected challenges and it's crucial for businesses to be flexible, agile, and responsive during this phase, adjusting their strategies based on market feedback and insights. One of the key challenges in internationalisation is navigating the diverse cultural and business landscapes of different countries. This is where HR and business consulting can play a vital role to develop effective cross-cultural strategies, fostering cultural intelligence, and ensuring a harmonious blend of your own practices with the specific requirements of each market. However, the path to growth doesn't end with market penetration. Sustaining and accelerating growth in international markets demands a growth mindset—a mindset that embraces change, innovation, and continuous improvement.

In this session, we want to hear and discuss challenges and how they have been overcome, best-practises in your own or other organisations and foster an exchange to help navigating obstacles and complexities in your business.

Breakfast will be provided by event sponsor and AHK member Mazars.


iGABA Individual Members - 1x free ticket

iGABA Corporate Members - 2x free tickets

Non-Member Ticket $59


Please register to secure your spot → here.

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