iGABA AI Forum #2: The New Marketing Playbook, AI & Search
Wed, 19 Nov
|MOFOS Boardroom, Flight Centre HQ
Following the success of the first iGABA AI Forum, the next session in the series explores how AI is reshaping search and discoverability, what zero-click marketing means for your business, and practical ways to adapt your SEO strategy in an AI-driven world.
Time & Location
19 Nov 2025, 4:30 pm – 6:00 pm
MOFOS Boardroom, Flight Centre HQ, 275 Grey St, South Brisbane QLD 4101, Australia
About
Join us for an exclusive evening, held just before the End-of-Year Celebration in partnership with FACCI. Together, we’ll unpack how AI is transforming the way businesses are discovered across the digital landscape.
Guided by Sophie Perichová, Founder & Digital Marketing Director at Punkt Digital, Co-host of Click + Scroll and iGABA Board Member, we’ll explore:
• How AI is reshaping search and discoverability - from generative search experiences to conversational engines redefining visibility.
• What zero-click marketing means for your business - understanding why audiences are no longer clicking through and how to stay visible where decisions are made.
• Practical ways to evolve your SEO strategy in an AI-driven world - actionable approaches to keep your brand discoverable and relevant in shifting algorithms, including a renewed emphasis on brand.
With over a decade of experience across B2B, SaaS, and consumer sectors, Sophie blends strategic precision with creative insight - most recently sharing her…